Vision Statements have the potential to be
very powerful pieces of communication. Sadly many vision statements don't quite realise
that potential. A Vision Statement can paint a picture which creates a sense of desire and
builds commitment to reaching the vision. Example
Vision Statements :
Vision statements are different to Mission statements. A mission statement explains the main aim
or purpose of the church or organisation. It is not surprising if many churches have very
similar mission statements. However, the vision statement expresses the desired
destination of the church within a certain time-frame. Given the number of different
elements to the faith, the many ways of growing the Kingdom, and the diverse ways of
serving those in need, vision statements may well differ between churches, as God's
specific calling to different churches at any point in time differs. They are likely to be
specific without being comprehensive. Let's consider two examples :
By planting a new neighbourhood church at
the north end of our town, a number of families will come to faith. Worship in an
accessible and informal style and a practical concern for the community, and involvement
with it, will encourage people into the church. A programme of nurture and teaching
alongside a growing fellowship will lead people into a deeper spiritual experience .
Year 2005 Vision : Growth in attendance ,
of 15% per year for the last five years, has allowed us to expand our offering of worship
styles on a Sunday morning. This growth seemed to stem from the highly successful
ecumenical Millennium celebrations, and the increased prayerfulness of our church, both
individually and corporately. It's great to see people enjoy spending time with God. Most
of the congregation meet weekly in some form of prayer group.
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Both vision statements
make choices as to what is included and what is left out. It is vital that this is the
case if the vision statement is not to become a "catch-all" justifying
everything that the church would like to do. Both are
reasonably specific in outlining one or two key details behind each of the major
statements. All vision statements will need further expansion, particularly as a church
walks forward into reaching out for such vision. There will be alternative options and
choices to be made - the vision statement can be updated if necessary.
The second statement gives an idea of timing. It may be
better to paint a vision at somewhere between 3 and 10 years out in order for the vision
to represent more than next year's project list. You may not yet have a timing, feeling
that God has called the church to a specific action, but as yet as not given a time scale.
That's His prerogative!
The second vision statement describes what the church is
like when the vision has been reached. This can be a powerful way of helping people feel
the vision - it doesn't necessarily need to be accurate in every degree, and details can
be firmed up later.
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