The Vision Statement has the potential to be
a very powerful piece of communication. Sadly many vision statements don't quite realise
that potential. A Vision Statement can paint a picture which creates a sense of desire and
builds commitment to reaching the vision. Vision statements are different to Mission statements. A mission
statement explains the main aim or purpose of the church or organisation. It is not
surprising if many churches have very similar mission statements. However, the vision
statement expresses the desired destination of the church within a certain time-frame.
Given the number of different elements to the faith, the many ways of growing the Kingdom,
and the diverse ways of serving those in need, vision statements may well differ between
churches, as God's specific calling to different churches at any point in time differs.
They are likely to be specific without being comprehensive. Let's consider two examples :
By planting a new neighbourhood church at
the north end of our town, a number of families will come to faith. Worship in an
accessible and informal style and a practical concern for the community, and involvement
with it, will encourage people into the church. A programme of nurture and teaching
alongside a growing fellowship will lead people into a deeper spiritual experience .
Year 2005 Vision : Growth in attendance ,
of 15% per year for the last five years, has allowed us to expand our offering of worship
styles on a Sunday morning. This growth seemed to stem from the highly successful
ecumenical Millennium celebrations, and the increased prayerfulness of our church, both
individually and corporately. It's great to see people enjoy spending time with God. Most
of the congregation meet weekly in some form of prayer group.
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=> Both statements make choices as to what is included and what is left out. It
is vital that this is the case if the vision statement is not to become a
"catch-all" justifying everything that the church would like to do. => Both are reasonably specific in outlining one or
two key details behind each of the major statements. All vision statements will need
further expansion, particularly as a church walks forward into reaching out for such
vision. There will be alternative options and choices to be made - the vision statement
can be updated if necessary.
=> The second statement gives an idea of
timing. It may be better to paint a vision at somewhere between 3 and 10 years out in
order for the vision to represent more than next year's project list. You may not yet have
a timing, feeling that God has called the church to a specific action, but as yet as not
given a time scale. That's His prerogative!
=> The second statement describes what the
church is like when the vision has been reached. This can be a powerful way of helping
people feel the vision - it doesn't necessarily need to be accurate in every degree, and
details can be firmed up later. |